Her Care, Her Voice
Key points
- MSI’s clients tell us who they are, how they decide on reproductive health services, and whether the care they received from MSI protected their autonomy.
- For fifteen years, MSI has used our Client Exit Interviews to listen to women immediately after they’ve received reproductive healthcare.
- More than 250,000 clients have shared their experience with us, making MSI’s Client Exit Interviews one of the largest and longest-running client experience datasets in sexual and reproductive health.
100,000 clients a day turn to MSI for reproductive healthcare
We know about the services we provide, but service statistics alone cannot tell us the full story of a client’s journey. That’s why MSI listens to clients themselves about what they experience, and uses those insights to improve our services.
15 years of client experience data
For the past 15 years, MSI has utilised Client Exit Interviews to listen to women immediately after they have received a service, asking the questions that matter most. 250,000 clients have told us who they are, how they decide on reproductive health services, and whether the care they received protected their autonomy.
Her Care, Her Voice: Our clients’ journeys
In our new briefing, Her Care, Her Voice, we follow the journey of contraceptive clients who participated in MSI’s 2025 Client Exit Interviews. The data reveals insights into how they first heard about a service, how they made decisions, what happened during their visit, and what changed afterwards. It illustrates what 2025 data tells us about access, quality and autonomy in clients’ own words.
